Most of the agencies we replaced built pretty websites and left the back office to someone else. The result was predictable: the front said one thing, the back said another, and a reconciliation meeting closed the gap every Friday.
Two halves of the same problem
A website is a promise: we have this, it costs this, you can have it by Thursday. A back office is the system that has to keep that promise — stock, fulfilment, payments, returns. Treating them as separate systems means the promise breaks on the seam.
“The front and the back aren't separate problems.”
We build both ends. The website reads from the same records the warehouse writes to. When a stock unit moves, the website knows. When an order clears payment, the till has it. There is no seam — and no reconciliation meeting.
It's also why we insist on hosting the whole stack ourselves. DNS, SSL, deploys, monitoring — all of it under one roof, run by the people who wrote the code. The halves don't drift apart when one team owns both.