ARFIN Handcrafted Footwear Co. was one of our first clients — we've been building with them since 2020. When we started, they had a craft brand and needed a commerce engine that matched. Off-the-shelf eCommerce didn't speak their SKU logic, and the back office they were using didn't know about online orders. Stock got sold twice. Customers got disappointed. The team got tired of apologising.
Shape before code
We ran a short discovery covering the product taxonomy, the in-store workflow, and the tone the website needed to carry. Out of it came a shared vocabulary for variants, collections and limited runs — and a rule we haven't broken since: stock lives in one place only.
How we built it
We extended ProSystem BMS with ARFIN's bespoke product model, then shipped a Next.js website that writes orders directly into inventory. Checkout is fast and accessible; payment is reconciled to the till inside BMS the moment it clears.
Launch was a soft start — two weeks of invite-only access for existing customers, so the team could watch every first-time flow and catch edge cases before the full opening.
Five years later
Three website redesigns. A full catalog expansion. No double-sold items across any of it. More importantly, the ARFIN team stopped spending their week reconciling stock and started spending it on craft.