Perfume is hard to sell online — the shopper can't smell what they're considering, so the site has to do the work an in-store fragrance counter would normally do. Communicate enough about a fragrance for a customer to decide on it.
What a perfume page tells the shopper
Each product page carries the bottle photography, the brand context, the full list of top, heart and base notes, and the descriptors that help a customer place the fragrance in their head. The page reads the way a fragrance specialist would talk about it: house first, then character, then notes, then the bottle.
A page for the shopper who knows the house
Many ESSENCER customers shop by brand — they've decided which house they want and they're after the full range. Each brand has its own destination on the site, holding every line ESSENCER stocks, with the photography and context the customer expects when arriving at a house's page.
Inventory and the catalogue, on one platform
ProSystem BMS holds both the catalogue and the stock, with the relationship between them. A new fragrance entered into BMS reaches the site the moment the team is ready to publish, and stock movements are reflected in the same second they happen.
Where it sits today
The site reads like a perfumery rather than a generic eCommerce — every fragrance arriving with the context a customer needs to decide on it.