MAINUL is a fashion brand that has grown from retail into bespoke menswear tailoring. Across that journey, the system underneath had to be two things at once — easy enough for any team member to pick up at the counter, and adaptable enough to grow as the brand's offering broadened.
POS light enough for any device
The POS runs in the browser on any device the team has at hand — a counter terminal at the showroom, a tablet at an event. MAINUL takes that portability to exhibitions across different venues, running sales, capturing customers and managing the catalogue from whatever device they brought along. The catalogue side is shaped around ease of use, so a new staff member is productive without a long onboarding.
Adapting as MAINUL grew into bespoke menswear
As the brand moved into bespoke menswear tailoring, the system grew with it. We added a bespoke orders flow with its own workflow, and a measurements module that captures the customer's specs and ties them back to their record. New offerings reached the team as features without disrupting the day-to-day at the counter.
Where it sits today
The POS goes wherever the team needs it — counter, exhibition floor, anywhere a sale happens. The catalogue is managed by the team day-to-day, and bespoke orders are captured with the measurements that drive them. A returning customer is recognised on their next visit, with their history already on screen.