Case Studies · Transport

Putting RELIANT Motors' showroom on a working website

RELIANT Motors sells on quotations, brochures and stock reports. We designed and developed a website where visitors browse the lot, download stock reports and pull a branded PDF brochure from any vehicle page — and extended their BMS with custom modules for quotations and cash invoices that retire the typed document workflow.

One-click

Quotations

Take-away

Brochures

On-tap

Stock report

Problem

Sales paperwork was hand-typed — inconsistent branding, copy-paste errors, hours lost to formatting. And without a website, serious buyers had nowhere to browse the lot or take something away to consider.

Approach

A quotation-led website with browse, stock-report download and per-vehicle branded PDF brochures generated on the fly from BMS. New BMS modules for quotations and cash invoices replace the typed documents.

Outcome

Customer-facing paperwork is generated and on-brand. Buyers leave the site with a brochure. The team's hours go to selling.

An auto retailer runs as much on paperwork as it does on showroom floor traffic. Quotations, brochures, cash invoices, stock reports — every conversation produces a document, and every document has to look like it came from the same brand. Before we got involved, every one of these was being typed by hand, which turned the sales team into typesetters: re-applying the logo, re-formatting the table, hunting for last quarter's spec sheet to copy fields out of, and inevitably letting a typo or an outdated price slip onto customer-facing paper.

A quotation-led website that gives buyers something to take away

The website is built around how RELIANT actually sells. Visitors land on a lot view that reflects available vehicles in real time, pulled from BMS as the lot moves. From any vehicle page, two actions matter:

First, a brochure download. Each vehicle page generates a branded PDF on the fly — RELIANT Motors masthead, hero photography, curated specs, a clean layout that reads like the brand behind it. Every piece of that content (specs, copy, images, the order they appear in) is edited by the team from BMS without touching code; if a vehicle's photography is updated this morning, the brochure that downloads this afternoon carries the new images. Buyers leave the site with something they can sit with, share with a partner, or take to their accountant.

Second, a stock report. Serious buyers and trade partners often want the whole lot at a glance rather than a piece-by-piece browse. A single click pulls the current stock list as a PDF, generated against live BMS data so what's on the report is what's on the lot.

Custom BMS modules for quotations and cash invoices

On the BMS side, we built two new modules — Quotations and Cash Invoices — designed around the team's actual sales process. Each starts as a structured form: vehicle, customer, price components, terms, validity. The branding is set once at the template level, so every quote and invoice that leaves the showroom looks like it came from the same place. The generated PDF is ready to send the moment the form is saved; numbering is automatic and sequential; a copy of every document is retained in BMS for future reference.

What used to be a 20-minute typing exercise per quotation — open last week's, change the names, change the numbers, hope nothing was missed — is now a few fields and a save. The team stopped retyping the same boilerplate. The customer started receiving paperwork that's consistent across every interaction.

One tag system, doing double duty

Vehicle specs in BMS are organised through a tagging system — fuel type, transmission, drivetrain, body style, engine displacement, year, condition, the long tail of features a serious buyer asks about. Tag a vehicle once and that data flows everywhere it's needed: spec lines populate automatically inside a Quotation without the salesperson re-typing them, and the same tags drive the categorisation and filtration on the website's lot page so visitors can narrow the catalogue by exactly the dimensions buyers actually shop on.

The win is that a single tagging exercise feeds the whole system. Add a new vehicle in BMS, mark it up once, and it shows up on the website with the right filters, generates a brochure with the right specs, and produces a quotation with the same details — without anyone re-entering the data anywhere. Internal records and the public website stop drifting because they're built from the same source.

Where it sits today

RELIANT's customer-facing paperwork now reads the way the brand does — coherent, consistent, branded — because the team isn't formatting it by hand any more. The website is the lot, the brochure is in the buyer's downloads before they leave the page, and the quotation lands in their inbox by the time the sales call ends. The typed document workflow that swallowed a chunk of every sales day is gone.

What's next

We're currently building an auction-sheet verification feature so prospective buyers can enter an auction reference on RELIANT's site and verify the sheet themselves before walking in for a viewing.

At a glance

WebsiteBMSCustom modulesTransport
Client
RELIANT MOTORS
Industry
Transport
Went live
Sept 2025
Status
Running

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