TAHAR's brief asked two things at once: get the brand on the page accurately, and make the page sell. The first is a design conversation; the second is technical. The project worked because both happened at the same table.
Working with the TAHAR team on identity
We sat with the team across multiple iterations on type, colour, motion and photography. The site's visual language reads like TAHAR because it was decided alongside the people who own the brand.
Built for serious eCommerce
Underneath the design, the build is tuned for conversion: fast page loads, frictionless checkout, clean product detail pages. ProSystem BMS holds the inventory, so the stock the customer sees online is the stock on the shelf — both surfaces read from the same source in real time.
Where it sits today
The site reads as the team wanted it to and converts under campaign traffic. Stock stays in step with the floor as part of the day-to-day.