An optical chain runs on three things working together — the customer's prescription, the inventory at the nearest outlet, and the order they're placing. OPSIS needed all three on the same platform across every ZEISS Vision Center.
Multi-outlet POS
Every outlet runs ProSystem BMS at the counter. Sales, returns, walk-in prescriptions and customer records all post into the same system, so a customer recognised at one outlet is recognised at every outlet, and outlet managers see stock across the whole network instead of just their own shelves.
The full ZEISS range, plus the brands customers ask for
The catalogue carries every ZEISS lens line and the frames that go with them, alongside sunglasses from the popular brands customers come in asking for. Each product is structured against the attributes that actually matter — frame shape, material, lens type, coating, brand, gender, price band — so the same data drives the POS lookup and the website filters.
An eCommerce website built around the catalogue
The website opens the inventory up to the customers who want to browse before they walk in. Filterable by brand and attribute, paginated cleanly, with product pages that lead with the photograph and the specs serious buyers check. Stock and pricing are pulled live from BMS, so what's online is what's actually available.
Prescription module
Optometrists record the vision test directly in BMS during the consultation. The prescription generates as a PDF on the ZEISS Vision Center letterhead and emails to the customer in one click, and the same record stays attached to the customer for future visits and reorders.
SMS at every step of the order
Eyewear orders move through stages — confirmation, lab scheduling, ready for pick-up, completion. Each stage triggers an automated SMS to the customer, so they know where the order stands without calling the outlet. The notifications are wired into the BMS order workflow, so an outlet only has to advance the status and the message goes out.
Where it sits today
POS and eCommerce run as one platform across every ZEISS Vision Center. Customers find what they want online, walk in to a counter that already knows them, and stay in the loop until their eyewear is in their hands.